| Título | The Invisible Poster |
| Agencia | BBDO Düsseldorf GmbH |
| Campaña | The Invisible Poster |
| Anunciante | Daimler AG |
| Marca | Smart |
| Posted | Julio 2011 |
| Sector Empresarial | Automóviles compactos y pequeños |
| Filosofía | A special labelling on the inside of an inner—city fence makes the image of a smart fortwo electric drive disappear when the viewer passes. >> Almost invisible to the environment. |
| Medio | Exterior |
| Responsable de la creación | Sebastian Hardieck |
| Responsable de la creación | Wolfgang Schneider |
| Director creativo | Ton Hollander |
| Director creativo | Jens Ringena |
| Director artístico | Claudia Janus |
| Responsable de conceptos / redactor | Dominique Becker |
| Managing Director | Dirk Spakowski |
| Director de cuentas | Thanh Vu Tran |
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