SickKids Foundation - "SickKids VS - #10YearChallenge"

Cossette

Cossette Toronto, Canadá

Premios

5179

This ad is part of the ACT Responsible Collection

Marca: SickKids Foundation
País: Canadá

Anunciante: SickKids Foundation

Título	SickKids VS - #10YearChallenge
Agencia	Cossette
Campaña	SickKids VS - #10YearChallenge
Anunciante	SickKids Foundation
Marca	SickKids Foundation
Posted	Septiembre 2019
Sector Empresarial	Hospitales & Clínicas
Sinopsis	Social media challenges come and go. The #10YearChallenge was no different: people were asked to show a pic of themselves ten years ago and now, side by side. But when the challenge was taken the Hospital for Sick Children, it gained a new purpose. The #SickKidsVS #10YearChallenge was a unique, free opportunity to display the transformative nature of SickKids hospital. By showing former "sick kids" thriving ten years on, over 24 hours a series of social posts demonstrated the power of donations. The posts were widely shared and liked, and many former patients and their parents added their own photos.
Medio	Redes Sociales
Duración	92 seconds
Media Agency	OMD
Global Chief Creative Officer	Peter Ignazi
Director creativo	Craig McIntosh
Global Chief Creative Officer	Carlos Moreno
Director creativo	Jaimes Zentil
Director artístico	Spencer Dingle
Responsable de conceptos / redactor	Jordan Hamer
Productor	Erica Metcalfe
Director de cuentas	Daniel Dolan
Senior Vice-President Strategy	Rosie Gentile
Strategy Director	Denika Angelone
Producción	Scouts Honour
SVP Strategy Director	Rosie Gentile
Senior Art Director	Andy Ng
Group Account Director	Melissa Levenberg
VP, Business Lead	Tishan Canagasaby
VP, Brand Strategy & Communications	Lori Davison
Director of Integrated Brand Marketing	Kate Torrance
Marketing Manager	Kelly Hanley
Marketing Manager	Jessica Myers
Associate Director	Lisa Charendoff
PR Director	Sandra Chiovitti