Peugeot Allure - "YellowKorner – Mister Fifou 2"

Mogul Boulogne-Billancourt, Francia

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Marca: Peugeot Allure
País: Francia

Anunciante: Peugeot

Título	YellowKorner – Mister Fifou 2
Agencia	Mogul
Campaña	Capturing Allure
Anunciante	Peugeot
Marca	Peugeot Allure
Fecha de primera difusión/publicación	2023 / 10
Sector Empresarial	4x4
Filosofía	Almost a year ago, Mogul (Omnicom Group), suggested to Peugeot to use visual arts and particularly photography to develop its brand message around Allure. YellowKorner was quickly chosen as the worldwide distributor and the agency implemented and managed this unprecedented partnership, from digital to retail. Because PEUGEOT believes the world is better with Allure, the brand decided to step into the world of visual arts. In collaboration with YELLOW KORNER photography, five artists were challenged with capturing Allure. What does Allure represent to them, what does it mean? How does it translate into photography? Each photographer chose their own location and interpretation of the theme, capturing Allure within their own creative universe. The result is a collection of images that are as unique as they are alluring, and a series of short documentaries following each of their journeys.
Medio	Prensa y publicaciones
Mercado	Reino Unido
Director de publicidad	Linda Jackson
Director de publicidad	Phil York
Director de publicidad	Erika Bouteloup
Director de publicidad	Leonie Raistrick
Director de publicidad	Valérie Candeiller
Director de publicidad	Mathieu Bellamy
Photography Agency	Yellowkorner
Director de publicidad	Alexandre De Metz
Director de publicidad	Eva Lafferrere
Director de publicidad	Maryam Bettahar
Account Management	Nicolas Delacroix
Account Management	Damien Rety
Agency	The Open Agency
Account Management	Stéphane Boutier
Account Management	Judith Romero
Account Management	Lena Lieuvin
Account Management	Manijeh Borner
Account Management	MERCIER Loïc
Account Management	Nicolas Orsoni
Productor ejecutivo agencia	Julien Averty
Production Director	Fanélie RODOZ
Production Coordinator	Emie Pham
Content Lead	Ken Sainthorant
Director creativo	Julien Gragnic
Responsable de conceptos / redactor	Charlotte Balatre
Responsable de conceptos / redactor	Vincent Talabot
Director artístico	Félix Prunier
Director artístico	Redwan BENAMMAR
Montador	Victor Trifilieff
Montador	Tom Lavisse
Assistant Editor	Mathilde De-Monbrison
Productora	JackFlash
Realizador	Julien Faure
Realizador	Fabien Ecochard
Director de fotografía	Jacques Ballard
Productor ejecutivo	James Hagger
Production Director	Robin Noel
Sonido	Pure Sound Project