| Título | Dress Code |
| Agencia | Prime Weber Shandwick |
| Campaña | Branded Experiments - Carlsberg |
| Anunciante | Carlsberg Group |
| Marca | Carlsberg |
| Fecha de primera difusión/publicación | 2010 / 9 |
| Sector Empresarial | Cervezas, sidras, cervezas ligeras |
| Sinopsis | A pair of identical twins and high technology glasses that record eye movement feature in the third experiment that determines the best look to capture a womans attention. Is it bow tie or ordinary tie? Sneakers or leather shoes? And for those heading to the beach swim trunks in hand, speedos beat swim trunks with the lion share of attention, at 85%. |
| Filosofía | The campaign is squarely aimed at young men who 'want to know how to be popular at parties'. The campaign asks and answers these questions in a slick production that is based around a series of four entertaining TV vignettes. Each covers a different aspect of partying and projects the results of on-the-spot research into such essential pieces of partygoer knowledge as: how to look good, what is the best style of dancing if you want to make an impression with girls, awareness of what your body language is saying, and how to become good at flirting. |
| Medio | Web Film |
| Director ejecutivo de creación | Tom Beckman |
| Responsable de conceptos | Markus Larsson |
| Responsable de conceptos | Richard Caspar |
| Realizador | Henning Mark |
| Director de fotografía | Christian Haag |
| Productor ejecutivo | David Sundin |
| Productor ejecutivo | Jessica Thorelius |
| Responsable de cuentas de agencia | Sofia Myrevik |
Más creaciones
VER TODOFlirting
- MARCA:
- Carlsberg
- AGENCIA:
- Prime Weber Shandwick
Dance
- MARCA:
- Carlsberg
- AGENCIA:
- Prime Weber Shandwick