Ocado - "Zoom by Ocado"

St. Luke’s Communications

St. Luke’s Communications London, Reino Unido

1577

Marca: Ocado
País: Reino Unido

Anunciante: Ocado

Título	Zoom by Ocado
Agencia	St. Luke’s Communications
Campaña	Zoom by Ocado
Anunciante	Ocado
Marca	Ocado
Fecha de primera difusión/publicación	2022 / 6
Sector Empresarial	Compras en línea y comercio electrónico
Filosofía	Ocado Retail, the world’s largest dedicated online grocery retailer, is launching its new advertising campaign for Zoom by Ocado the rapid grocery delivery service, which will appear until 18 September 2022. The new 360o campaign, devised by St Luke’s, takes a fresh, fun take to Zoom by Ocado which offers an unbeatable range of over 10,000 products – delivered at incredible speed, for the London area. The 30-second ad features fun humanised, animated grocery items wearing motor-cycle helmets lining up to get to destinations quickly, retaining freshness. The voice-over uses rhyming couplets to introduce “controversial pizza toppings (pineapple)”; “or that extra kick to get your tongue popping (chillies)”; to “something to make your porridge less bland (raspberries)”. The endline is “Zoom by Ocado – the speedy grocer app with mountains of choice.” Zoom by Ocado targets Londoners who can opt for delivery within 60 minutes or select a one-hour time slot; and showcases the online retailer’s incredible range at great prices and value. The campaign will appear across VOD, OOH, DOOH, social and digital display, with media planning and buying, through location marketers Pintarget.
Medio	Integrated Media/360 Activation
Duración	30 seconds
Director de publicidad	George Dean
Director de publicidad	Zoe Hannah
Director de publicidad	Jess Ely
Responsable de la creación	Alan Young
Socio creativo	Julian Vizard
Miembro del equipo creativo	Alexandria Bailey
Miembro del equipo creativo	Joaquín Olascoaga
Head of Photography & Illustration	Daniel Moorey
Productor de la agencia	Dee Antoniou
Agency Planner	Tara Ellis
Business Director	Rosie Gilligan
Director de cuentas	Chloe Boothby
Ejecutivo de cuentas	Hettie Shirtcliffe
CG Artist	Richard Green
Productora	Loop Corp
Realizador	Richard Green
Postproducción	Richard Greenwood
Sound Designer	Chris Southwell
Postproducción	Bubble TV
Diseñador	Peter Mould
Media planning/buying	Pintarget
Senior Client Executive	Ginny Childs
Client Director	Vanessa Lenton