Tony Rapaccioli
Sound Engineer at Wave London
London, Reino Unido
TítuloAdvert
Agencia
Campaña The Good Advert
Anunciante Purpose Disruptors
Marca Purpose Disruptors
Fecha de primera difusión/publicación 2023 / 11
Sector Empresarial Medio ambiente y ecología
Sinopsis Advertising reformer Purpose Disruptors is launching a provocative TV spot subverting the purpose of advertising in the latest iteration of its ‘Reclaiming the Commercial Break’ campaign as part of its Good Life 2030 project, developed in partnership with Iris, the global creative network. The 30-second film features comedian and writer Simon Amstell playing the part of ‘the advert’ with his trademark wit and irreverence. The ad begins with a glitching test card followed by a blacked-out screen. Filling the blank void we hear the conscience of ‘the ad’ reflect awkwardly on how adverts usually encourage people to spend more, before asking viewers to instead, spend more time “getting out there in nature”. The ad ends with the line ‘The future is ours to create’. 'The Good Advert' is the latest execution of Purpose Disruptors’ ‘Reclaiming the Commercial Break’ multichannel campaign, created with Iris, supported with media strategy by MG OMD, which launched on Earth Day. The campaign saw traditional advertising spaces in the UK - including the cinema screens and the iconic Piccadilly Lights - subvert traditional advertising messages to bring home the reality that advertising and consumption of material things distract from what’s important in life.
Medio Televisión
Duración
Music and Sound Company
Director ejecutivo de creación
Director creativo adjunto
Chief Strategy Officer
Productor ejecutivo
Diseñador
Sound Engineer
Productora
Creative Lead
Community Manager

Personas relacionadas con esta creación

You might also like...

Trending

Crea tu Perfil Público and become a member of AdForum

Get Started