Sky Mobile - "Hello Possible"

Engine UK

Engine UK London, Reino Unido

1883

Marca: Sky Mobile
País: Reino Unido

Anunciante: Sky Mobile

Título	Hello Possible
Agencia	Engine UK
Campaña	Hello Possible
Anunciante	Sky Mobile
Marca	Sky Mobile
Fecha de primera difusión/publicación	2022 / 4
Sector Empresarial	Servicios de telefonía móvil, WAP
Filosofía	Sky Mobile is highlighting how you can keep hold of things you would normally lose, such as mobile phone data, with British star Lily James showing how the ‘Roll’ feature makes your data go further. The campaign, created by Engine Creative, is the newest instalment of Sky Mobile’s ‘Hello Possible’ campaign. It highlights how Sky Mobile’s ‘Roll’ feature allows you to keep hold of what you would normally lose. At the end of every month, any unused data is typically lost with other network providers, whereas Sky Mobile lets you keep the data you have paid for, rolling it into your Sky Mobile piggybank for up to three years. The 30-second TV spot brings this concept to life, featuring ‘Little Colin’, an underdog at a rugby match, unexpectedly catching hold of the rugby ball. Lily James cheers him on excitedly from the sidelines, while The Beach Boys’ song ‘Wouldn’t it be Nice’ plays in the background, Colin dodges some of his team’s opponents and leaps high above others, completing an unbelievable try against all the odds. The spot finishes with Lily James saying: “Sky Mobile rolls your spare data so you can keep hold of it for up to three years.” The campaign launches on TV, social and radio on 29 April and runs until the end of June. The TV ad was directed by Sam Larsson. The “Hello Possible” platform for Sky Mobile is born out of a belief that the old, rigid mobile networks of the past are too inflexible. Sky Mobile provides a welcome antidote, offering customers the freedom of a more flexible network and making possible what was not previously so.
Medio	Televisión
Duración	30 seconds
Banda Sonora	The Beach Boys ‘Wouldn’t it be Nice’
Editing Company	Final Cut
Empresa de creación sonora	Wave Studios
Productora	Traktor
Realizador	Sam Larsson
Director ejecutivo de creación	Leon Jaume
Miembro del equipo creativo	Nick Coates
Miembro del equipo creativo	Gabriella Kohli
Chief Strategy Officer	Gen Kobayashi
Senior Strategist	Alpesh Patel
Account Management	Ed Norrington
Account Management	Sally Heiser
Productor de la agencia	Bradley Woodus
Productor de la agencia	Henry Davies
Director de proyectos	Sophie Richaume
Productor	Fran Thompson
Montador	Ryan Beck
Postproducción	1920
Sound Designer	Tony Rapaccioli
Director de fotografía	Tim Maurice-Jones
Media planning/buying	MediaCom