Título | Words can be Weapons |
Agencia | Ogilvy China |
Campaña | Words can be Weapons |
Anunciante | Center for Psychological Research, Shenyang |
Marca | Center for Psychological Research, Shenyang |
Fecha de primera difusión/publicación | 2014 / 4 |
Sector Empresarial | Gobierno y otras instituciones |
Lema | Words are more powerful than we think |
Sinopsis | Shockingly tragic acts of youth violence are on the rise in China. An even lesser known finding is that in China, childhood verbal abuse has a strong link to adolescent delinquency. The Center for Psychological Research, Shenyang and Ogilvy & Mather, Beijing have joined hands to launch a creative campaign that raises Chinese public awareness of the serious and detrimental effects of verbal abuse. |
Medio | Case Study |
Duración | |
Más información | wordscanbeweapons.com |
Director creativo | Graham Fink |
Director creativo | Juggi Ramakrishnan |
Director creativo | Wilson Chow |
Director creativo | Doug Schiff |
Director creativo | Xingsheng Qi |
Diseñador | Yong Xie |
Diseñador | Xingsheng Qi |
Diseñador | Soonguan Poh |
Responsable de conceptos / redactor | GuiLin Bo |
Responsable de conceptos / redactor | Juggi Ramakrishnan |
Responsable de conceptos / redactor | Wilson Chow |
Responsable de conceptos / redactor | Chuyu Li |
Director artístico | Xingsheng Qi |
Director artístico | Xiaodong Xiao |
Director artístico | Lei Fu |
Director artístico | Kaixin Li |
Director artístico | Yong Xie |
Director artístico | Fei Wang |
Montador | Morris Ku |
Director técnico | Eric Wu |
Media Planner | Rita Yang |
Productor de la agencia | Quetina Yang |
Diseñador multimedia | Jason Lee |
Diseñador multimedia | Didi Shao |
Diseñador multimedia | Sisi Xing |
Productor | Jing Li |
Strategic Business Lead | Wim Wenders |
Strategic Business Lead | Bob Wang |
Productora | Massive Music |
Producción de sonido | kaiser Sound Studios |
Worldwide Chief Creative Officer | Tham Khai Meng |