Título | Next-Gen Lionel Messi |
Agencia | Wieden + Kennedy Amsterdam |
Campaña | It Just Got Real |
Anunciante | Electronic Arts Inc. |
Marca | EA SPORTS™ FIFA14 |
Posted | Noviembre 2013 |
Sector Empresarial | Consolas de videojuegos |
Sinopsis | This 'Messimorphosis' begins in an average looking lounge, but as our gamer picks up his controller an incredible transformation begins. His skin starts to give way to reveal a layer of CGI skin. He looks down and something is happening beneath his shirt; he lifts it up to see a six-pack popping out one muscle at a time. The bone structure of his face starts to change as he becomes more and more like the FIFA 14 avatar – his mouth shrinks and his jaw reforms with a strong dimple appearing on his chin, just like Messi's. The bridge of his nose widens, and his eye sockets re-shape with a dark brown colour running down his blue eyes. We see the lounge's shag pile carpet has given way to grass, as the gamer's cotton t-shirt is replaced by the synthetics of a CGI Barcelona shirt. From within our gamer's bare feet emerge Messi's football boots, stretching around the contours of his body. The transformation is nearly complete. The gamer has become avatar Messi. Apart from one detail - his hair. It's still blond and floppy. He gives his head a little shake and with that it shrinks and darkens to match Leo's. If only all haircuts were that simple. Having transformed into the ultimate gaming experience, the avatar throws his controller to the floor to see it balloon into an Adidas match ball. He takes it in his stride and charges on to the greatest field FIFA's ever seen. It just got real. |
Medio | Televisión |
Duración | |
Productora | Stink Films |
Montaje | Whitehouse Post |
Postproducción | MPC LDN |
Director de publicidad | Todd Sitrin |
Director de publicidad | Jamie McKinlay |
Director de publicidad | Oliver Hughes |
Director de publicidad | Matt Mckie |
Director de publicidad | Dana Marineau |
Director de publicidad | Mark Evans |
Director de publicidad | Justin Shekell |
Director ejecutivo de creación | Mark Bernath |
Director ejecutivo de creación | Eric Quennoy |
Director creativo | Mike Farr |
Director creativo | Pierre Janneau |
Director creativo | Edu Pou |
Director artístico | Ignasi Tudela Calafell |
Responsable de conceptos / redactor | David Smit |
Responsable de la producción | Erik Verheijen |
Responsable de la producción | Andrew Allen |
Productor de la productora | Jaime Tan |
Productor de la productora | Arnaud Ronquillo |
Planificador estratégico | Ben Armistead |
Director de cuentas | Kirk Johnsen |
Director de cuentas | Nick Campion |
Responsable de cuentas de agencia | Kerstin Hagg |
Director de proyectos | Janna Harrington Boesjes |
Business Director | Justine Young |
Productora | Resn |
Gráficos 3 D | Resn |
Audio | Resn |
Personaje 3D | Assembly Films |
Realizador | Tomek Baginski |
Director de fotografía | Stoeps Langensteiner |
Productor de la productora | Andrew Porteous |
Productor ejecutivo | Edward Grann |
Montador | Adam Marshall |
Montador | stephen dunne |
Empresa de creación sonora | Raja Sehgal |
Música | Guy Amitai |
Música | Messimorphosis |
Producción musical | Pivot Audio |
Efectos especiales | Franck Lambertz |
CG Supervisor | Carsten Keller |
Telecine | MPC Amsterdam |
Colorista | George K. |
Postproducción | Gerben Molenaar |
Postproducción | Jamie Loudon |