Western Union - "The Race Is On"

DENTSU CREATIVE

DENTSU CREATIVE London, Reino Unido

77541

This ad is part of the ACT Responsible Collection

Marca: Western Union
País: Reino Unido

Anunciante: Western Union

Título	The Race Is On
Agencia	DENTSU CREATIVE
Campaña	International Women’s Day 2017
Anunciante	Western Union
Marca	Western Union
Fecha de primera difusión/publicación	2017 / 3
Sector Empresarial	Banca, finanzas, legislación y seguros
Sinopsis	The ad features five girls representing different nationalities. We see them running up hills and over rooftops as they race together, with purpose, towards their opportunities. A punchy, specially composed track by Finger Music plays over the action, reflecting the energy on screen, while a young girl announces: “The race is on”.
Filosofía	mcgarrybowen’s campaign highlights the power of education as the driving force to achieve gender equality – pointing to the fact that education acts as a starting gun in achieving whatever dream a girl may have: Whether it’s to be the first woman on the moon, the first female President of the USA or the first person on Mars
Medio	Televisión
Duración	60 seconds
Empresa de creación sonora	String and Tins
Música	Finger Music
Brand Strategy Director	Michael Abbott
Brand Management/Strategy	Natasha Chatur
Director ejecutivo de creación	Angus Macadam
Director ejecutivo de creación	Paul Jordan
Director creativo	Rich Holmes
Miembro del equipo creativo	Holly Fallows
Miembro del equipo creativo	Charlotte Watmough
Business Director	Louise Lang
Director de cuentas	Zara Gregory
Responsable de cuentas de agencia	Henry Carless
Chief Strategy Officer	Chris McKibbin
Strategist	Fiona Lenahan
Productor de la agencia	Alessia Small
Realizador	MJ Delaney
Productora	Moxie Pictures
Productor de la productora	Barry Heaps
Montador	Ben Jordan
Postproducción	Jam Post
Director de fotografía	Gerardo Madrazo
Montaje	Work Post