| Título | Lump |
| Agencia | BBDO Atlanta |
| Campaña | Lump |
| Anunciante | Georgia Breast Cancer Organization |
| Marca | Georgia Breast Cancer Organization |
| Posted | Junio 2003 |
| Sector Empresarial | Asociaciones de información y de la lucha contra la enfermedad |
| Sinopsis | Tactile ad of a woman's breast that has a raised surface, virtually invisible to the eye, suggesting a lump. |
| Filosofía | Demonstrate how easy it is to miss signs of breast cancer without conducting regular self-examinations through demonstration -- a tactile ad. Furthermore, remind the audience of the benefits of breast cancer screenings through ad copy. |
| Problema | Get more women to conduct regular examinations for breast cancer. Early detection offers more treatment options and a better chance for survival. |
| Medio | Publicidad en periódicos |
| Mercado | Estados Unidos |
| Director ejecutivo de creación | Bill Pauls |
| Director artístico | Kyle Lewis |
| Responsable de conceptos / redactor | Jackie Hathiramani |
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