Título | Dryer Fire |
Agencia | RPA |
Campaña | University of Farmers |
Anunciante | Farmers Insurance |
Marca | Farmers Insurance |
Fecha de primera difusión/publicación | 2011 / 3 |
Sector Empresarial | Seguros |
Sinopsis | Farmers Insurance is building on the successful University of Farmers campaign . This new chapter continues to creatively position and differentiate Farmers Insurance by highlighting its core strength: Farmers agents. The campaign focuses on the in-depth training agents receive at the actual University of Farmers in Agoura Hills, Calif. Farmers was recently rated as the top training organization in the world by Training magazine over some well-known, blue-chip competition. The character that stands at the heart of the campaign is esteemed Professor Nathaniel Burke. Tough but fair, loveable yet gruff, he is played by actor J.K. Simmons. Professor Nathaniel Burke teaches agents with larger-than-life dramatizations that take place at a magical representation of the University. In “Dryer Fire” Professor Burke uses a flame-thrower and a giant lint ball to show agents the dangers of laundry-room fires. |
Medio | Televisión |
Producción musical | Jonathan Elias |
Producción musical | Elias Arts |
Efectos especiales | Public VFX |
Telecine | Company 3 |
Montador | Haines Hall |
Montador | Spot Welders |
Jefe de decorados | Jeremy Hindle |
Productor delegado | Bart Lipton |
Productor ejecutivo | John O’Grady |
Productor ejecutivo | tk knowles |
Productor ejecutivo | Chuck Ryant |
Director de fotografía | Chris Soos |
Realizador | Dayton/Faris |
Productora | Bob Industries |
Productor de la agencia | Selena Pizarro |
Productor ejecutivo agencia | Gary Paticoff |
Director creativo | Tom Hamling |
Director creativo | Laura Hauseman |
Director del grupo de creación | Pat Mendelson |
Director ejecutivo de creación | Joe Baratelli |