Título | Cans Are Good For Weddings |
Agencia | BSSP |
Campaña | Rao’s Soup, A Soup with Nothing to Hide |
Anunciante | Rao’s Specialty Foods, Inc. |
Marca | Rao's |
Fecha de primera difusión/publicación | 2019 / 10 |
Sector Empresarial | Sopas, relleno, salsas precocinadas |
Lema | Rao’s . A Soup with Nothing to Hide |
Filosofía | In a sea of inscrutable cans and cartons, Rao’s is standing out with its new shelf-stable, transparent jar of soup. This national product launch by the beloved, cult favorite brand marks a major disruption to the soup category, which continues to sell its product in cans. To promote its latest innovation, the brand has launched a new campaign, “Rao’s Soup, A Soup with Nothing to Hide,” created by independent agency BSSP. Through CTV (Hulu), Social, Digital, and an impressive OOH takeover in NYC (with one board in Bentonville, AK -- Walmart HQ), the campaign shows us that soup can be a delicious, everyday meal option that elevates the art of eating. |
Medio | Interactivo |
Duración | |
Managing Director | Lindsay Grant |
Jefe de cuentas | Sarah Simonetti |
Director del grupo de creación | Anders Gustafsson |
Senior Copywriter | Ashley Suarez Wood |
Responsable de conceptos / redactor | Kate Ursu |
Senior Art Director | Savannah Hicks |
Director artístico | Lynn Nakamura |
Productor ejecutivo | Fearghal O’Dea |
Productor | Tara Kennedy |
Artista digital | Brian Cadamagnani |
Content Director | Jason Apple |
Associate Producer, Content Studio | Lauren Chatman |
Productor delegado | Evan Grainger |
Montador | Nico Litonjua |
Motion Designer | Karim Fawzy |
Retocador | Sam Nordemann |