| Título | Rao’s Evolution |
| Agencia | BSSP |
| Campaña | Rao’s Soup, A Soup with Nothing to Hide |
| Anunciante | Rao’s Specialty Foods, Inc. |
| Marca | Rao's |
| Fecha de primera difusión/publicación | 2019 / 10 |
| Sector Empresarial | Sopas, relleno, salsas precocinadas |
| Lema | Rao’s . A Soup with Nothing to Hide |
| Filosofía | In a sea of inscrutable cans and cartons, Rao’s is standing out with its new shelf-stable, transparent jar of soup. This national product launch by the beloved, cult favorite brand marks a major disruption to the soup category, which continues to sell its product in cans. To promote its latest innovation, the brand has launched a new campaign, “Rao’s Soup, A Soup with Nothing to Hide,” created by independent agency BSSP. Through CTV (Hulu), Social, Digital, and an impressive OOH takeover in NYC (with one board in Bentonville, AK -- Walmart HQ), the campaign shows us that soup can be a delicious, everyday meal option that elevates the art of eating. |
| Medio | Exterior |
| Duración | |
| Managing Director | Lindsay Grant |
| Jefe de cuentas | Sarah Simonetti |
| Director del grupo de creación | Anders Gustafsson |
| Senior Copywriter | Ashley Suarez Wood |
| Responsable de conceptos / redactor | Kate Ursu |
| Senior Art Director | Savannah Hicks |
| Director artístico | Lynn Nakamura |
| Productor ejecutivo | Fearghal O’Dea |
| Productor | Tara Kennedy |
| Artista digital | Brian Cadamagnani |
| Content Director | Jason Apple |
| Associate Producer, Content Studio | Lauren Chatman |
| Productor delegado | Evan Grainger |
| Montador | Nico Litonjua |
| Motion Designer | Karim Fawzy |
| Retocador | Sam Nordemann |
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