Be The Match - "Be The Guy"

space150

space150 New York, Estados Unidos

19309

This ad is part of the ACT Responsible Collection

Marca: Be The Match
País: Estados Unidos

Anunciante: National Marrow Donor Program

Título	Be The Guy
Agencia	space150
Campaña	Be The Guy
Anunciante	National Marrow Donor Program
Marca	Be The Match
Fecha de primera difusión/publicación	2016 / 8
Sector Empresarial	Asociaciones de información y de la lucha contra la enfermedad
Filosofía	Nonprofit Be The Match, an organisation operated by the National Marrow Donor Program in the US, recently enlisted the help of its agency Space150 to create a campaign that would encourage young men (ages 18-24) to join its cause and help save lives. Because "men in this age group have the highest propensity to be a match for patients facing blood diseases, including lymphoma and leukemia," according to the agency, the nonprofit wanted to create something that would show how young men can truly make a difference despite their "peculiarities." The result is a funny social campaign that includes 12 short videos featuring young men doing all sorts of bizarre things - everything from skateboarding on a treadmill to dancing in a hot dog costume. Each video ends with the message: "This guy could save a life." The videos are running on Snapchat, Reddit, Twitch (world's leading video platform and gaming community), Facebook and Instagram.
Medio	Televisión y Cine
Duración	60 seconds
Más información	Betheguy.org
Productora	Photoplay Films
Realizador	Nick Losq
Productor ejecutivo	Danielle Lovett
Productora	Doublewide
Productor ejecutivo	Oliver Lawrance
Productor	Jodi Nelson
Director ejecutivo de creación	Brock Davis
Director ejecutivo de creación	Chad Nauta
Senior Copywriter	Jon Reine
Productor de la agencia	Tammy Auel