Título | Snake |
Agencia | AMV BBDO |
Campaña | Tobacco Control - Department of Health |
Anunciante | Department of Health |
Marca | Department of Health |
Posted | Agosto 2004 |
Producto | Anti-Smoking Message |
Sector Empresarial | Concienciación social sobre drogas / alcohol / tabaco |
Lema | A nice name doesn't make something less deadly. |
Resultado | Since the Tobacco Control campaign was launched in 2000, over 10,000 lives have been saved. During this time, anti-smoking advertising has quadrupled in effective-ness to become the most powerful trigger to smokers kicking the habit. Its power has been amplified by a new kind of integration: the integration of advertisers. By creating a coalition of brands (BHF, Cancer Research UK and NHS) the Government can wage war on tobacco in a way that is compelling but not oppressive. |
Medio | Prensa y publicaciones |
Mercado | Reino Unido |
Más información | www.giveupsmoking.co.uk |
Planificador de cuentas | Jane Dorsett |
Planificador de cuentas | Annabelle Watson |
Planificador de cuentas | Clare Hutchinson |
Director de publicidad | Nick Adkin |
Director de cuentas | Ann-Marie Kilpatrick |
Planificador de cuentas | Frank Reitgassl |
Deputy Planning Director | Kate Waters |