| Título | Think Fraud |
| Agencia | FCB London |
| Campaña | Stop! Think Fraud |
| Anunciante | The Home Office |
| Marca | The Home Office |
| Fecha de primera difusión/publicación | 2024 / 2 |
| Sector Empresarial | Gobierno y otras instituciones |
| Sinopsis | Home Office launches Stop! Think Fraud campaign, with advertising push created by FCB London. Stop! Think Fraud has been created by FCB London for Home Office to tackle the issue of fraud awareness with a single, unified strategy, providing consistent, clear, and robust advice to the public for the first time. It is being backed by leading counter fraud experts and organisations across law enforcement, tech, banking, telecoms and the third sector. Fraud accounts for around 40% of all crime in England and Wales, with an estimated 3.2 million offences each year. The latest data from the Crime Survey of England and Wales shows it has reduced by 13% over the past year. The estimated cost of fraud to society is £6.8 billion in England and Wales. The 40-second campaign film shot by FCB London, will run on television nationwide. It uses examples of scams most of us will recognise ‘a call from your bank to secure your account; a text demanding a customs fee is paid on a parcel we don’t remember ordering – and highlights just how disarming and intrusive fraudsters can be, by having characters pop out of nowhere and deliver their messages in odd, slightly stilted speech. The tension builds throughout, reflecting how Fraudsters work hard to push you into a ‘hot mindset’ where you are more likely to click on link, send your details or move money. Despite the cacophony of noise and increased pressure, the protagonist takes a moment to Stop! (and)Think Fraud, demonstrating the importance of reconsidering or double checking as a preventative measure. |
| Medio | Web Film |
| Duración | |
| Más información | gov.uk/Stop ThinkFraud |
| Director creativo | Jess Giles |
| Director creativo | Austin Hamilton |
| Responsable de conceptos / redactor | Jonathan Thake |
| Responsable de conceptos / redactor | Simon Mannion |
| Business Director | Emily Whiteaway |
| Director de cuentas | Lotte Good |
| Director de cuentas | Lara Ashman |
| Responsable de cuentas de agencia | Pooja Daswani |
| Strategist | Guy Peters |
| Productor de la agencia | Stephanie Cleak |
| Fotógrafo | Stuart Mcclymont |
| Productor | Nick Papworth |
| Productor | Dave Treagust |
| Montador | Laurence Halstead |
| Postproducción | Ben Robards |
| Head of Design | Becci Salmon |
| Diseñador | Dante Attuoni |
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