Título | Adi Dassler (180 sec.) |
Agencia | 180 Amsterdam |
Campaña | Adi Dassler Adidas Originals |
Anunciante | adidas |
Marca | adidas Originals |
Posted | Febrero 2008 |
Sector Empresarial | Ropa, moda y calzado |
Sinopsis | As a tribute to Adi Dassler's innovative nature, the film tells Adi's story in a suitably original way. The entire consumer experience is a 1:3 recreation of Adi Dassler's actual 1920 workshop. Shoes, trophies and the man himself are handmade in miniature and then brought to life using stop frame animation. |
Filosofía | Everyone has heard of adidas. Very few people have heard of Adi Dassler. Not many people know it, but adidas is a shortened version of his name. This cross channel campaign takes the Originals brand right back to its roots. The idea of bringing life to Adi's workshop for the adidas originals brand is tailor made for its primary media use online. |
Medio | Web Film |
Duración | |
Mercado | Europe |
Productora | Stink Films |
Postproducción | Glassworks |
Estudio de grabación | Grand Central Recording Studios |
Director de publicidad | Hermann Deininger |
Director de publicidad | Nicole Vollebregt |
Director de publicidad | Tara Moss |
Director de publicidad | Tom Ramsden |
Director de publicidad | Jon Wexler |
Director de publicidad | Jess Weinstein |
Director de publicidad | Lyndon Lawrence |
Director ejecutivo de creación | Richard Bullock |
Director ejecutivo de creación | Andy Fackrell |
Director artístico | Samuel Coleman |
Responsable de conceptos / redactor | Samuel Coleman |
Director artístico | Dario Nucci |
Responsable de conceptos / redactor | Dario Nucci |
Responsable de conceptos / redactor | Richard Bullock |
Planner | Alison Stewart |
Director de cuentas | Mark Schermers |
Responsable de cuentas de agencia | Kyle Marquis |
Productor de la agencia | Cat Reynolds |
Realizador | Martin Krejci |
Productor ejecutivo | Daniel Bergman |
Productor ejecutivo agencia | Cedric Gairard |
Productor | Molly Pope |
Director de fotografía | Stepan Kucera |
Jefe de decorados | Marketa Korinkova |
Montaje | Robota |
Montador | Filip Malasek |
Colorista | Seamus O'Kane |
Flame Artist | Duncan Horn |
Animación | Michal Podhradsky |
Música | Agoraphone Music Direction |
Música | Sound Square |
Compositor de música | Xavier Mosley |
Compositor de música | Viktor Erkt |
Empresa de creación sonora | Raja Seghal |