For twenty years, Tom has been a student of marketing at such venerable institutions as Leo Burnett (helping successfully launch Cherry 7-up and Miller Genuine Draft Lite Beer), Flair Communications (developing and managing $80 million worth of new business, and establishing a more immersed client relationship model), and, of course, this, the agency of his own creation. In that time, Tom has become a passionate advocate for the value of message integration, and of the strategic path that leads to it. Tom likes to talk about holistic solutions, relevant creative and measured results. The rest of us tolerate such talk, to a point.