Wrigley 5 Gum - "5 Gum Truth or Dare Stereo Challenge"

Energy BBDO

Energy BBDO Chicago, Estados Unidos

4867

Título	5 Gum Truth or Dare Stereo Challenge
Agencia	Energy BBDO
Campaña	5 Gum Truth or Dare Stereo Challenge
Anunciante	Wm Wrigley Jr. Co.
Marca	Wrigley 5 Gum
Posted	Noviembre 2016
Sector Empresarial	Comunicación institucional
Sinopsis	This ad was run on the Spotify service. People listening on their headphones were challenged to play 5 Gum’s “truth or dare” game. If they wanted to tell the truth, they had to take off their right earpiece. For a dare they had to remove the left. Stereo did the rest. For example: “Truth – do you pee in the shower?” or “Dare: take a selfie – with someone else’s food.” Then they were challenged to upload a video clip of the result using #5truthordare.
Medio	Radio
Director creativo	Pedro Pérez
Director creativo	Josh Gross
Director creativo	Jeff Cenna
Responsable de conceptos / redactor	Alejandro Juli
Director artístico	Agustin Ballerio
Productora	Matufia
Realizador	Patricio Cueto Rua
Responsable de la creación	Andrés Ordóñez
Productor ejecutivo	John Pratt