| Título | Long hair |
| Brief | Forleggerforeningen is The Book Publishers Association of Norway, who wanted Norwegians to read more during the summer holiday. Our insight was that we're not nececarilly reading less than before, but we're reading the wrong things. We're spending hour after hour reading meaningless stuff on social media, rather than spending just a little bit of time reading something that actally might be useful of insightful.So, to put into context what we spend our time on, we teamed up with two of Norways most popular and critically acclaimed authors - Erlend Loe and Agnes Ravatn – and had them read aloud the things we're actually reading online. |
| Agencia | Try Reklamebyrå |
| Campaña | Read Better |
| Anunciante | Forleggerforeningen/The Book Publishers Association of Norway. |
| Marca | lesesommer.no |
| Posted | Enero 2021 |
| Sector Empresarial | Cultura, ocio y deporte |
| Sinopsis | lesesommer.no (readingsummer.no) is a campaign aimed at getting Norwegians to read more during the summer holiday. |
| Medio | Web Film |
| Responsable de conceptos / redactor | Kenneth Lamond Johansen |
| Director artístico | Even Moseng |
| Director de cuentas | Trond Sandø |
| Director de proyectos | Anja Sandberg Nordbø |
| Planificador de cuentas | Elisabeth Søråsen |
| Productor digital | Anette Werner |
| Social Media Strategist | Cecilie Helsvig |
| Productora | Bacon OSL |
| Realizador | Kasper Häggstrøm |
| Productor de la productora | Audun Lyngholm Wittenberg |
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