| Título | Condom. Essential Wear. |
| Agencia | MullenLowe UK |
| Campaña | Condom. Essential Wear. - COI |
| Anunciante | Central Office of Information |
| Marca | Department of Health |
| Posted | Noviembre 2006 |
| Producto | Sexual health |
| Sector Empresarial | Seguridad pública, salud e higiene |
| Lema | Condom. Essential Wear |
| Sinopsis | The Department of Health is launching a new integrated campaign to normalise condom use and tackle the growing rates of sexually transmitted infections among 18-24 year olds who are currently ignorant and complacent about the risks involved in having unprotected sex. The strategy positions condoms as a 'must have' item to an audience who are heavily influenced by clothing brands. Delaney Lund Knox Warren & Partners have worked closely with the DH to develop the creative idea of 'Condom Essential Wear', which acts as the umbrella brand across all media |
| Medio | Televisión |
| Duración | |
| Mercado | Reino Unido |
| Productora | Thomas Thomas Films |
| Productor de la productora | Philippa Thomas |
| Montador | Bryan Dyke |
| Realizador | Kevin Thomas |
| Director de fotografía | Bob Pendar-Hughes |
| Responsable de conceptos / redactor | Richard Holmes |
| Director artístico | Remco Graham |
| Productor de la agencia | Vanessa Butcher |
| Empresa de creación sonora | Munzi |
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