| Título | The Devil Wears Prada, Gucci and Versace |
| Brief | Ex Libris bookstores are known for their especially low prices. To show that you get more for your money, well-known book titles were expanded in amusing ways. |
| Agencia | Ruf Lanz Werbeagentur |
| Campaña | Get more for your money |
| Anunciante | Ex Libris Bookstores |
| Marca | Bookstores |
| Posted | Noviembre 2018 |
| Sector Empresarial | Comercios de proximidad, tiendas especializadas |
| Sinopsis | Ex Libris runs 68 bookstores in Switzerland as well as the biggest online bookstore nationwide with over six million titles in stock. |
| Medio | Prensa y publicaciones |
| Creative Director, Copywriter | Markus Ruf |
| Director creativo | Danielle Lanz |
| Director artístico | Dave Schellenberg |
| Ejecutivo de cuentas | Anita Roth |
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