Título | Island |
Agencia | Y&R London |
Campaña | Island |
Anunciante | Bacardi-Martini |
Marca | Bacardi |
Fecha de primera difusión/publicación | 2009 / 1 |
Producto | Rum |
Sector Empresarial | Whisky, ginebra, vodka? |
Filosofía | The work seeks to bring to life a brand truth - that Bacardi was born from a belief in positivity, Latin passion and imagination which inspired great drinks and great times. |
Problema | Bacardi is the original premium rum brand, and the inspiration for some of the world's greatest cocktails. The task was to shift perceptions away from somewhat dated, superficial, hedonistic, 'party' image. |
Medio | Televisión |
Productora | Rogue Films |
Montaje | Final Cut |
Audio Post Production | Factory Studios |
Música | Sao Benitez |
Director creativo | Damon Collins |
Responsable de conceptos / redactor | Mark Waldron |
Director artístico | Dave Godfree |
Planificador de cuentas | Angie Ma |
Productor de la agencia | Claudio Gorini |
Director de cuentas | Ben Caulfied |
Realizador | Sam Brown |
Productor | James Howland |
Postproducción | The Mill London |
Montador | James Rosen |