| Título | Goodnight |
| Agencia | Y&R London |
| Campaña | Goodnight |
| Anunciante | Dream Plc |
| Marca | Dreams |
| Fecha de primera difusión/publicación | 2011 / 4 |
| Sector Empresarial | Mobiliario doméstico |
| Lema | We won't sleep until everyone's in their dream bed. |
| Filosofía | The campaign brings to life Dreams’ mission to help everyone in the UK get a great night’s sleep. It marks a significant shift in creative approach for the retailer away from its previous price-led campaigns and is the first of its kind for Dreams. Shot in a warm, inviting light, the ad features a cross section of the nation turning their lights off, getting cosy and bedding down for a great night’s sleep in their Dreams bed. The spot concludes by showing a Dreams employee turning off his own bedside lamp, while the end line reads: “We won’t sleep till everyone’s in their Dream bed”. The ad was shot by Toby McDonald at Partizan, edited by Russell Icke at the Whitehouse. Visual effects were completed by The Mill. The campaign is accompanied by an enchanting cover version of the song ‘Hushabye Mountain’ by the jazz singer Stacey Kent. |
| Medio | Televisión |
| Banda Sonora | “Hushabye Mountain” performed by Stacey Kent |
| Director de cuentas | Sally Nielson |
| Planificador de cuentas | Kate Nettleton |
| Productora | Partizan London |
| Realizador | Toby MacDonald |
| Responsable de conceptos / redactor | Mark Waldron |
| Director artístico | Dave Godfree |
| Director ejecutivo de creación | Mark Roalfe |
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