| Título | Set The Tone |
| Agencia | Zulu Alpha Kilo |
| Campaña | Set The Tone |
| Anunciante | Harry Rosen |
| Marca | Harry Rosen |
| Fecha de primera difusión/publicación | 2020 / 9 |
| Sector Empresarial | Ropa de hombre |
| Sinopsis | Harry Rosen is Canada’s most iconic luxury fashion brand. Building upon its 66-year legacy of craftsmanship and family values, the company has recently launched a new brand platform to reach the modern consumer, titled ‘SET THE TONE’. From an anthemic launch film featuring a new tone of voice to a digital-forward design system, Harry Rosen is inviting today’s consumer to dress with purpose and lead by example. |
| Medio | Televisión |
| Duración | |
| Postproducción | Alter Ego |
| Responsable de la creación | Zak Mroueh |
| Director ejecutivo de creación | Wain Choi |
| Director creativo adjunto | Kevin Sato |
| Director artístico | Kevin Sato |
| Director creativo adjunto | Vinay Parmar |
| Responsable de conceptos / redactor | Vinay Parmar |
| Diseñador | Jeff Watkins |
| Diseñador | Vince Rozas |
| Diseñador | Zoe Kim |
| Diseñador | Kevin Sato |
| Responsable de cuentas de agencia | Mike Sutton |
| Responsable de cuentas de agencia | Eric Kormos |
| Planning Team | Tim Hopkins |
| Planning Team | Sean Bell |
| Productor de la agencia | Christine Taranco |
| Director de publicidad | Trinh Tham |
| Director de publicidad | Sarah Berger |
| Director de publicidad | Maricar Dionisio |
| Media Manager | Tim Hughes |
| Media Manager | Barbara Glover |
| Media Manager | Valentina Dybka |
| Media Manager | Marc-Andre Giasson |
| Productora | Asymetric Productions |
| Realizador | Kacper Larski |
| Director de fotografía | Christophe Collette |
| Productor de la productora | Katy Maravala |
| Productor ejecutivo | Evan Landry |
| Productor ejecutivo | Nick Burry |
| Montaje | Outsider Editorial |
| Montador | Chris Murphy |
| Montador | Cam Anderson |
| Assistant Editor | Lia Han |
| Productor de la productora | Kayan Choi |
| Executive Producers | John Szebegyinski |
| Executive Producers | Kristina Anzlinger |
| Colorista | Conor Fisher |
| Color Assist | Jonah Venneri |
| Flame Artist | Eric Perrella |
| VFX Assistant | Victoria Gaston |
| SNDWRX | |
| Music Creative Director | Didier Tovel |
| Sound Engineer | Eric Hulme |
| Sound Engineer | Geoff Devine |
| Fotógrafo | Kacper Larski |
| Illustrator | Steven Noble |
| Retocador | Jim Tinios |
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