Responsable de conceptos / redactor
at
Forsman & Bodenfors Göteborg
Göteborg, Suecia
| Título | Bike Inspection |
| Agencia | Goss Reklambyrå Ab |
| Campaña | Bike Inspection |
| Anunciante | Cykelspec |
| Marca | Cykelspec |
| Posted | Marzo 2005 |
| Sector Empresarial | Bicicletas |
| Filosofía | During the spring months, a mobile team of "Bike Inspectors" from Cykelspec rode around the city and performed "inspections". All inspections were completeed with an inspection protocol attached to the bike. The report shows the poor consition of the bike. The owner is offered 15% discount on a new bike, spare parts or service. |
| Problema | People bring their bikes out from winter storage in spring. They usually don't like what tehy see. The client is a bicycle shop that sells expensive bikes. They wanted to use the spring to sell more bikes. |
| Resultado | After the campaign perios, sales increased 24%, compared to the sales at the same period the previous year. |
| Medio | Correo directo |
| Mercado | Suecia |
| Director artístico | Mattias Frendberg |
| Director artístico | Mimmi Andersson |
| Director artístico | Gunnar Skarland |
| Responsable de conceptos / redactor | Michael Schultz |
| Responsable de conceptos / redactor | Anders Hegerfors |
| Responsable de conceptos / redactor | Ulrika Good |
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