| Título | Glass Legs 3 |
| Título (Lengua original) | Mizuno Vidro 3 |
| Agencia |
AlmapBBDO
|
| Campaña |
Mizuno Glass
|
| Anunciante |
Alpargatas
|
| Marca |
Mizuno
|
| Fecha de primera difusión/publicación |
2003 / 3
|
| Producto |
Mizuno Wave
|
| Sector Empresarial | Calzado
|
| Lema | Mizuno Wave. The world's best impact absorption technology. |
| Lema (Lengua original) | Mizuno Wave. A melhor tecnologia de amortecimento e estabilidade. |
| Sinopsis | The campaign advertisements try to demonstrate the necessity of wearing Mizuno tennis shoes, with the best shock-absorption and stability technology, by means of illustrations in which the runners bodies are made of glass and, therefore, have to use the efficient system. |
| Filosofía | Those who run know that the knees, ankles, tendons and muscles suffer with the physical effort. If the tennis shoes do not have a high-tech impact absorption system, your body becomes as fragile as glass. |
| Problema | Mizuno disputes the high-performance segment in the tennis shoes market. The brands with the most advanced technology are in this premium segment. Athletes prefer Mizuno because it developed the Wave impact-absorption technology. These are plates in the form of waves over the sole that absorb the weight of the steps. |
| Medio |
Publicidad en revistas
|
| Mercado | Brasil |
| Director creativo |
Tales Bahu
|
| Director creativo |
Luiz Sanches
|
| Responsable de conceptos / redactor |
Sophie Schoenburg
|
| Responsable de conceptos / redactor |
Gustavo Sarkis
|
| Director artístico |
Roberto Fernandez
|
| Director de cuentas |
Fico Meirelles
|
| Ejecutivo de cuentas |
Cristina Chacon
|
| Fotógrafo |
Claus Stellfeld
|
| Productor de la agencia |
José Roberto Bezerra
|
