Título | Win Your Own Pub |
Agencia | Frankel |
Campaña | Win Your Own Pub in Ireland Contest |
Anunciante | Diageo |
Marca | Guinness |
Posted | Diciembre 1999 |
Sector Empresarial | Cervezas, sidras, cervezas ligeras |
Sinopsis | A national contest to maximize St. Patricks Day selling season, it requires entrants to write an essay beginning The Perfect Pint of Guinness is
. Ten essay finalists and their guests are flown to Ireland to compete for ownership of pub. Finalists participate in a series of three events: dart throwing, pint pouring and an essay presentation on Why I want to own J. OSullivans Pub . Created POS materials featuring past winners and their winning essays. |
Medio | Transporte y vehículos |
Duración | |
Mercado | Estados Unidos |
Director creativo | Steve Spiro |
Responsable de conceptos / redactor | Ed Koslow |
Director artístico | Paul Tatore |
Fotógrafo | Donald Maloney |