Steve Spiro
Música at Felt Music
London, Reino Unido
TítuloWin Your Own Pub
Agencia
Campaña Win Your Own Pub in Ireland Contest
Anunciante Diageo
Marca Guinness
PostedDiciembre 1999
Sector Empresarial Cervezas, sidras, cervezas ligeras
Sinopsis A national contest to maximize St. Patrick’s Day selling season, it requires entrants to write an essay beginning “The Perfect Pint of Guinness is….”
Ten essay finalists and their guests are flown to Ireland to compete for ownership of pub. Finalists participate in a series of three events: dart throwing, pint pouring and an essay presentation on “Why I want to own J. O’Sullivan’s Pub….” Created POS materials featuring past winners and their winning essays.
Medio Transporte y vehículos
Duración
Mercado Estados Unidos
Director creativo
Responsable de conceptos / redactor
Director artístico
Fotógrafo

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