Título | Family Day Out |
Agencia | Leo Burnett Indonesia |
Campaña | Family Day Out / Golden Stage |
Anunciante | McDonald's |
Marca | McDonald's |
Fecha de primera difusión/publicación | 2022 / 4 |
Sector Empresarial | Restaurantes y comida rápida |
Filosofía | McDonald’s invites Indonesian families to give the gift of time to lonely elderly Indonesians this Ramadan. The pandemic has increased the number of lonely elderly Indonesians drastically. While technology came to the rescue of many, the elderly found themselves further cut off from the world. According to The Central Bureau of Statistics, 9 out of 100 elderly Indonesians will find themselves spending another Ramadan alone. As the world opens up, McDonald’s Indonesia wants to encourage people to build new connections with those who need it the most. The campaign, crafted by Leo Burnett Indonesia, urges people to give the elderly their time and company this Ramadan. |
Medio | Televisión |
Duración | |
Chief Executive Officer (CEO) | Sony Nichani |
Responsable de la creación | Ravi Shanker |
Managing Director | Mudit Trivedi |
Director creativo | Oliver Sarmiento |
Director creativo adjunto | Netra Natarajan |
Jefe del grupo de creación | Marcella Mutia |
Miembro del equipo creativo | Jhon Charlie |
Diseñador gráfico | Rimto Adi |
Chief Strategy Officer | Shailesh Iyer |
Planning Manager | Sakshi Sharma |
DIRECTOR DE SERVICIO AL CLIENTE | Anne Aryanti |
Account Management Team | Avianti Alisaputri |
Account Management Team | Fransisca Karo-Karo |
Account Management Team | Putri Mayasari |
Account Management Team | Bilal Syahrir |
Productor de la agencia | Budiarto Lambot |
Productor de la agencia | Anti Istianti |
Director de proyectos | Maria Sinaga |
Agency photographer/designer | Bumi Yurazly |
Productora | Directors Think Tank |
Productor ejecutivo | Intan Sham |
Realizador | Rajay Singh |
Realizador | Yoon |
Realizador | Chevie Law |
Productor | Suraya Liza |
Productor delegado | Nowtiz Ong |
Production Assistant | Arman Raqeem |
Director de fotografía | Din Ismeth |
Director artístico | Nick Wong |
Art Direction | Stylo Milo Studios |
Montador | Raja Affandi Jamaluddin |
Postproducción | Tank 3 |
Audio | DTT Music |
Food film director | Wei Peow |
Productor ejecutivo | Rani Rauf |
Realizador | Tyas Asko |
Productor | Dea Yazidhan |
Production Assistant | Wendra Nugraha |
Director de fotografía | Wendy Pagán |
Director artístico | Ari Mario Hediawan |
Montador | Rama Sugeng |
Postproducción | Wondermaker |
Mix | Yudhy Hari Purnomo |