Título | Havaianas Featuring Fortnite - Havaianas Summer Island |
Agencia | Cheil Brazil |
Campaña | Havaianas x Fortnite |
Anunciante | Alpargatas |
Marca | Havaianas |
Fecha de primera difusión/publicación | 2021 / 4 |
Sector Empresarial | Calzado unisex |
Filosofía | Havaianas has announced a licensing agreement with Epic Games, operator of the Fortnite game, to launch an exclusive collection of slippers after a negotiation conducted by IMG. To launch the new line of colourful Havaianas x Fortnite edition slippers available from April 29, Cheil Brazil has created a ‘Slipper’ shaped Summer Island inside Fortnite. The footwear of choice for many gamers, Havaianas x Fortnite edition introduces colorful prints that celebrate three elements of the game, DJ Yonder, Brite Bomber and the Battle Bus. Fortnite players worldwide can now access the map of Havaianas Summer Island, using the game's Creative Mode. The slipper-shaped island, separated into three areas that reflect the three game characteristics, were developed in collaboration with Alan ‘Shinohara’ Garcia and Mateus ‘Derponce’ Yoshitani. The slippers will be marketed in Havaianas physical stores and digital flagship stores, as well as in other online channels and through partners around the world. There will also be a special promotional event running on the 14th May, with players able to earn discounts on the flip-flops if they share in-game images from the special Havaianas island. Simply share your snaps of the island on social media using the hashtag #HavaianasFortniteDay and you’ll be rewarded. |
Medio | Gaming |
General Director | Tatiana Pacheco |
Responsable de la creación | Marcello Droopy |
Responsable de la creación | Claudio Lima |
Head Of Planning | Paula Queiroz |
Head of Gamiing | Douglas Santos |
Gaming Specialist | Bernardo Pereira |
Director creativo | Rafael Palermo |
Director creativo | Guiga Giacomo |
Responsable de conceptos / redactor | Rafael Palermo |
Responsable de conceptos / redactor | Marcio Bittencourt |
Director artístico | Victor Pereira |
Director artístico | Thomaz Wellaussen |
Director artístico | Rafael Dias |
Director artístico | Giulia D'Andrea |
Responsable de la producción | Regina Shnaider |
Producer de gráfica | Luciano Carvalho |
Motion | Renan Escribano |
Attendance | Camila Paioli Cardoso |
Attendance | Douglas Santos |
Attendance | Bernardo Mendes |
Translator | Sandra Leite |
Director de proyectos | Douglas Santos |
3D Studio | Studio Nuts |
3D Studio | Big Studios |
Video | FortFlix |
Diseñador | Alan Shinohara |
Diseñador | Mateus Derponce |
Fotógrafo | Leonardo Sang |
Approval Client | Fernanda Romano |
Approval Client | Maria Fernanda Albuquerque |
Approval Client | Marina Ponzini |
Approval Client | Martha Schubert |