Havaianas - "Havaianas Featuring Fortnite - Havaianas Summer Island (Slippers)"

Cheil Brazil

Cheil Brazil São Paulo, Brasil

3030

Marca: Havaianas
País: Brasil

Anunciante: Alpargatas

Título	Havaianas Featuring Fortnite - Havaianas Summer Island (Slippers)
Agencia	Cheil Brazil
Campaña	Havaianas x Fortnite
Anunciante	Alpargatas
Marca	Havaianas
Fecha de primera difusión/publicación	2021 / 4
Sector Empresarial	Calzado unisex
Filosofía	Havaianas has announced a licensing agreement with Epic Games, operator of the Fortnite game, to launch an exclusive collection of slippers after a negotiation conducted by IMG. To launch the new line of colourful Havaianas x Fortnite edition slippers available from April 29, Cheil Brazil has created a ‘Slipper’ shaped Summer Island inside Fortnite. The footwear of choice for many gamers, Havaianas x Fortnite edition introduces colorful prints that celebrate three elements of the game, DJ Yonder, Brite Bomber and the Battle Bus. Fortnite players worldwide can now access the map of Havaianas Summer Island, using the game's Creative Mode. The slipper-shaped island, separated into three areas that reflect the three game characteristics, were developed in collaboration with Alan ‘Shinohara’ Garcia and Mateus ‘Derponce’ Yoshitani. The slippers will be marketed in Havaianas physical stores and digital flagship stores, as well as in other online channels and through partners around the world. There will also be a special promotional event running on the 14th May, with players able to earn discounts on the flip-flops if they share in-game images from the special Havaianas island. Simply share your snaps of the island on social media using the hashtag #HavaianasFortniteDay and you’ll be rewarded.
Medio	Gaming
General Director	Tatiana Pacheco
Responsable de la creación	Marcello Droopy
Responsable de la creación	Claudio Lima
Head Of Planning	Paula Queiroz
Head of Gamiing	Douglas Santos
Gaming Specialist	Bernardo Pereira
Director creativo	Rafael Palermo
Director creativo	Guiga Giacomo
Responsable de conceptos / redactor	Rafael Palermo
Responsable de conceptos / redactor	Marcio Bittencourt
Director artístico	Victor Pereira
Director artístico	Thomaz Wellaussen
Director artístico	Rafael Dias
Director artístico	Giulia D'Andrea
Responsable de la producción	Regina Shnaider
Producer de gráfica	Luciano Carvalho
Motion	Renan Escribano
Attendance	Camila Paioli Cardoso
Attendance	Douglas Santos
Attendance	Bernardo Mendes
Translator	Sandra Leite
Director de proyectos	Douglas Santos
3D Studio	Studio Nuts
3D Studio	Big Studios
Video	FortFlix
Diseñador	Alan Shinohara
Diseñador	Mateus Derponce
Fotógrafo	Leonardo Sang
Approval Client	Fernanda Romano
Approval Client	Maria Fernanda Albuquerque
Approval Client	Marina Ponzini
Approval Client	Martha Schubert