Robert Jitzmark
Realizador at Camp David
Amsterdam, Países Bajos
TítuloThe Toilet: Hockey Hair
Agencia
Campaña The Toilet: Hockey Hair
Anunciante Vecko Revyn/Bonniers Veckotidningar
Marca Vecko Revyn/Bonniers Veckotidningar
PostedDiciembre 1999
Producto Weekly Magazine
Sector Empresarial Medios de comunicación, publicidad, edición y producción
Sinopsis Vecko Revyn's public consists of 75% women in the ages of 15-25. The purpose with the spots is to sell single copies and increase the brand image for Vecko Revyn in this target group. Therefore we chose to position Vecko Revyn as the magazine that takes the girls position. We do that by showing that young men do not understand anything. At the same time we also reach young men who desperately want to know/understand girls and how they think.
Medio Televisión
Duración
Mercado Suecia
Realizador
Productora

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