Family Equality - "Love, Lawyers & The Government"

TBWA\Chiat\Day New York

TBWA\Chiat\Day New York New York, Estados Unidos

Premios

13424

This ad is part of the ACT Responsible Collection

Marca: Family Equality
País: Estados Unidos

Anunciante: Family Equality

Título	Love, Lawyers & The Government
Brief	LGBTQ+ family protection isn’t a federal law. And LGBTQ+ people looking to start or grow their families face legal discrimination, massive financial burdens, and social bias at every step of the process. It takes time, money, and energy for these people to become parents, but most of all, it takes courage.It’s a monumental struggle for these parents-to-be. It’s a struggle that Family Equality, an organization dedicated to helping these families and fixing the problem, is working to solve. But it’s a struggle that many, many Americans simply are not aware of.We approached this serious topic in an entertaining way in order to capture and hold people’s attention. And to explain a complicated story as simply as possible. So we took a familiar parenting scenario, and told a new version. Every line of dialogue in the entire film is true. And as the dad told the story to his kid, our film engaged with and explained the issue to our audience.
Agencia	TBWA\Chiat\Day New York
Campaña	Love, Lawyers & The Government
Anunciante	Family Equality
Marca	Family Equality
Fecha de primera difusión/publicación	2021 / 7
Sector Empresarial	Concienciación social sobre la discriminación racial / étnica / los discapacitados
Sinopsis	With 63% of North American LGBTQ+ millennials considering becoming parents for the first time or having more children (Family Equality 2019 LGBTQ Family Building Survey), the preconceived notion of what a family looks like in America is continuing to evolve as the country moves forward—slowly but surely. Unfortunately, the LGBTQ+ path to parenthood is still full of undue complications and discrimination; for example, 11 states have laws allowing adoption and foster care agencies to turn away qualified LGBTQ+ parents. Following the recent six-year anniversary of the Obergefell v. Hodges U.S. Supreme Court decision resulting in the right to marry nationwide, Family Equality members are calling on Americans to join them on their next mission of equality: helping the LGBTQ+ community navigate the journey to parenthood. The nonprofit is asking Americans to support legislation such as The Equality Act and the John Lewis Every Child Deserves a Family Act—two critical pieces of LGBTQ+ legislation that would remove barriers to the LGBTQ+ community's path to parenthood.Developed alongside creative agencies TBWA\Chiat\Day New York and Furlined, Family Equality has created Love, Lawyers & The Government, a warm and endearing short film intended to serve as a catalyst for this continued movement. Directed by Will Speck and Josh Gordon (Blades of Glory, The Switch, Office Christmas Party, Distant), the film uses a memorable and engaging approach to explain the obstacles LGBTQ+ people and couples go through to build a family. Will Speck is part of a same-sex couple and an adoptive family, himself, making this film and message particularly important.
Medio	Televisión
Duración	111 seconds
Productora	Furlined
Responsable de la creación	Chris Beresford-Hill
Director ejecutivo de creación	Ali Merry
Director creativo adjunto	Ashley Veltre
Director artístico	Ashley Veltre
Director creativo adjunto	Holden Rasche
Responsable de conceptos / redactor	Holden Rasche
Director artístico	Sarah Arrington
Responsable de conceptos / redactor	Alli Walker
Head of Integrated Production	John Doris
Productor ejecutivo agencia	Chris Klein
Realizador	Will Speck
Realizador	Josh Gordon
Colorization	CO3 (New York)
Montaje	Cabin Edit
Montador	Graham Turner