Título | Tombstone 2 |
Agencia | Marketel |
Campaña | Tombstone - Québec Governments health and social services department |
Anunciante | Ministère de la Santé et des Services Sociaux du Québec |
Marca | Ministère de la Santé et des Services Sociaux |
Posted | Julio 2004 |
Sector Empresarial | Asociaciones de información y de la lucha contra la enfermedad |
Lema | Aids is still around |
Sinopsis | Classical poses normally adorning tombstones are replaced by statues depicting potentially high-risk behaviour. The epitaph on the tombstones reads: AIDS IS STILL AROUND 1981 |
Filosofía | Contrast the seductive quality of high-risk behaviour with the potentially chilling consequences. Create a more dramatic impact by the unusual juxtaposition of highly aesthetic, classical imagery with contemporary subject matter. |
Problema | Address the increased indifference, particularly amongst young people, to the spread of HIV/AIDS. Created for the Québec Governments health and social services department. |
Medio | Cartel |
Mercado | Canadá |
Director creativo | Gilles DuSablon |
Director artístico | Stéphane Gaulin |
Responsable de conceptos / redactor | Linda Dawe |
Director de cuentas | Anouk Crevier |