| Título | Lynx Pulse |
| Agencia | BBH |
| Campaña | Lynx Pulse (Launch) - Lever Fabergé |
| Anunciante | Unilever |
| Marca | Lynx |
| Posted | Julio 2004 |
| Producto | Lynx Pulse |
| Sector Empresarial | Productos de tocador |
| Filosofía | To get noticed the Lynx Pulse launch challenged the traditional model. An integrated campaign was used to create a music and dance phenomenon that swept the nation. |
| Problema | Brands today need to compete with popular culture to get attention. |
| Resultado | It has demonstrated that integrated communications are twice as effective at getting return on investment as traditional advertising only campaigns. |
| Medio | Televisión y Cine |
| Duración | |
| Mercado | Reino Unido |
| Banda Sonora | Get Down Saturday Night |
| Planificador de cuentas | Gwen Raillard |
| Director de publicidad | Margaret Jobling |
| Música | Oliver Cheatham |
| Música | Room 5 |