Branch Out Neurological Foundation - "Mom"

Rethink Communications Inc.

Rethink Communications Inc. Toronto, Canadá

Premios

6065

Marca: Branch Out Neurological Foundation
País: Canadá

Anunciante: Procure

Título	Mom
Brief	To simulate the effects of Alzheimer’s, we handed out custom phone cards for people to call friends and family anywhere in the world for free. What they didn’t realize was that their call was being routed through a hacked VoIP phone server which modulated their voice to make them sound unrecognizable to the person they were calling. At the end of the conversation, they received a pre-programmed voice message and text which let both parties know they just experienced how Alzheimer’s turns loved ones into strangers. They were also encouraged to visit the Branch Out Neurological Foundation website to learn more about Alzheimer’s research and to donate. With permission, we used some of the conversations in 60 second PSA radio spots.
Agencia	Rethink Communications Inc.
Campaña	Stranger's Voice
Anunciante	Procure
Marca	Branch Out Neurological Foundation
Fecha de primera difusión/publicación	2016 / 12
Sector Empresarial	Agencias de publicidad
Sinopsis	To simulate the effects of Alzheimer’s, we handed out custom phone cards for people to call friends and family anywhere in the world for free. What they didn’t realize was that their call was being routed through a hacked VoIP phone server which modulated their voice to make them sound unrecognizable to the person they were calling. At the end of the conversation, they received a pre-programmed voice message and text which let both parties know they just experienced how Alzheimer’s turns loved ones into strangers. They were also encouraged to visit the Branch Out Neurological Foundation website to learn more about Alzheimer’s research and to donate. With permission, we used some of the conversations in 60 second PSA radio spots.
Medio	Radio
Duración	60 seconds
Director creativo	Aaron Starkman
Director creativo	Dré Labre
Director creativo	Ian Grais
Director creativo	Chris Staples
Director artístico	Jake Bundock
Director artístico	Joel Holtby
Responsable de conceptos / redactor	Andrew Chhour
Productor	Heather Blom
Productor digital	Todd Harrison
Developer	Ken Malley
Print Producer	Narine Artinian
Productor	Kat Stewart
Director creativo	Dustin Anstey
Engineer Developer	Ryan Chalmers
Ejecutivo de cuentas	Scott Lyons
Productora	Vapor RMW