Virgin Mobile - "Christmas Ad"

Host Havas

Host Havas Sydney, Australia

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4566

Marca: Virgin Mobile
País: Australia

Anunciante: Virgin Mobile

Título	Christmas Ad
Agencia	Host Havas
Campaña	Warren - Virgin Mobile
Anunciante	Virgin Mobile
Marca	Virgin Mobile
Posted	Junio 2004
Producto	Five Cent Text
Sector Empresarial	Servicios de telefonía móvil, WAP
Lema	Now even more desirable.
Sinopsis	This is a story about one campaign featuring a remarkably unattractive, single and desperate young man called Warren and the results it delivered Virgin Mobile Australia.
Filosofía	This is a story about one campaign featuring a remarkably unattractive, single and desperate young man called Warren and the results it delivered Virgin Mobile Australia.
Problema	Develop a campaign to announce the launch of 5c text in a way that only Virgin Mobile would.
Resultado	Over and above being worth 10 million incremental dollars Warren helped propel VMA to its highest ever market placing, reverse a declining share, lower the average user age, acquire over 160,000 incremental customers, increase usage and reduce churn. The results were delivered quickly and economically at a time when the brand needed them most.
Resultado (Lengua original)	Over 10 weeks 0403 Warren received over 600,000 calls and SMS messages along with 150,000 unique visitors to www.hotwarren.com.au Sales increased by over 35% month on month with existing users making 15% more calls and sending 20% more text messages.
Medio	Televisión y Cine
Duración	30 seconds
Mercado	Australia
Planificador estratégico	Olly Taylor
Planning Director	Olly Taylor
Director de publicidad	Jonathon Marchbank
Managing Director	Jonathon Marchbank