Hälssen & Lyon - "The Teabag Collection "

Accenture Song (formerly Kolle Rebbe)

Accenture Song (formerly Kolle Rebbe) Hamburg, Alemania

Premios

6583

Marca: Hälssen & Lyon
País: Alemania

Anunciante: Hälssen & Lyon

Título	The Teabag Collection
Agencia	Accenture Song (formerly Kolle Rebbe)
Campaña	The Teabag Collection
Anunciante	Hälssen & Lyon
Marca	Hälssen & Lyon
Fecha de primera difusión/publicación	2017 / 3
Sector Empresarial	Café, té, bebidas a base de chocolate calientes, preparados para el desayuno
Sinopsis	Since 1879, Hälssen & Lyon has been crafting the finest teas for clients across the world. During this time they have received continued support from their long-standing customers, that’s why we created a special direct mailing to thank them for their ongoing commitment: The Teabag Collection – the first tea bags that look and feel like the world’s most iconic handbags. To bring this project to life, we worked together with renown handbag designer Ayzit Bostan to create five limited-edition tea bags in the style of iconic handbags. The selection was handcrafted with cordless silk and permeable cotton and designed to fit perfectly with the personality of each brew. The Teabag Collection was packaged in a handmade box and sent by direct mail to long-standing customers. In addition to that, they made their public premiere at Berlin Fashion Week, Germany’s most important fashion event. Where they quickly grabbed the attention of fashion lovers and bloggers.
Medio	Packaging, marcas y diseño
Duración	41 seconds
Más información	www.teabagcollection.com
Productora	Xxx
Productora	Korefe
Public Relations Agency	Michelberger Pr
Productora	Rts Scholz Gmbh
Director ejecutivo de creación	Sascha Hanke
Music & Sound Design	Hastings
Head of Design	Christian Doering
Director creativo	Alexander Michaelsen
Director creativo	Tim Esser
Diseñador gráfico	Mitja Schneehage
Retouch Artist	Tommy Szewczuk
Responsable de cuentas de agencia	Isabell Wust
Productor de la agencia	Ricarda Brieden
Director de producción	Martin Luhe
Artwork	Roy Philipp
Fotógrafo	Imke Jansen
Diseñador	Ayzit Bostan
Realizador	Fabian Frinzel
Cámara (persona)	Alexander Hildenberg
Sound Designer	Oscar Meixner