Director de publicidad at Supercell

Currys PC World - "Pina Colada"

AMV BBDO

AMV BBDO London, Reino Unido

8025

Marca: Currys PC World
País: Reino Unido

Anunciante: PC World

Título	Pina Colada
Agencia	AMV BBDO
Campaña	Tech for the life you dream of…
Anunciante	PC World
Marca	Currys PC World
Fecha de primera difusión/publicación	2015 / 3
Sector Empresarial	Ordenadores personales, organizadores personales (PDAs) y calculadoras
Lema	tech for the life you dream of
Sinopsis	AMV BBDO launched a new campaign for Currys PC World entitled “Tech for the life you dream of…”
Filosofía	In “Pina Colada” (featured above) a woman fantasizes about using her refrigerator’s ice maker for a variety of exotic cocktails. After a musical fantasy sequence, however, she is interrupted by a very different reality. The spot ends with the line “Tech for the life you dream of” followed by “and the one you live.” Other ads in the campaign follow the same humorous fantasy/reality approach, depicting a father who imagines himself as a top chef but whose son requests something a bit simpler than he’d imagined for dinner and a child entertainer who wishes he was in a metal band.
Medio	Televisión
Duración	58 seconds
Directors	The Bobbsey Twins From Homicide
Director ejecutivo de creación	Alex Grieve
Director ejecutivo de creación	Adrian Rossi
Productor	Andrew Studholme
Productora	Blink London
Productor ejecutivo	James Bland
Productor de la agencia	Polly Lowles
Director creativo	Clark Edwards
Director de fotografía	Christopher Sabogal
Montador	Ed Cheeseman
Postproducción	The Mill London
Responsable de conceptos / redactor	Clark Edwards
Agency Planner	David Edwards
Agency Planner	Sarah Sternberg
TV Producer	Polly Lowles