Título | City Break Bank Hotel |
Título (Lengua original) | Hôtel de la note salée |
Agencia | TBWA\PARIS |
Campaña | It's a lot better at Novotel |
Anunciante | Accor |
Marca | Novotel |
Fecha de primera difusión/publicación | 2014 / 11 |
Sector Empresarial | Hoteles y alojamiento |
Lema | It's a lot better at Novotel |
Lema (Lengua original) | On est tellement mieux chez Novotel |
Sinopsis | A series of visuals play humorously with all that we may fear when choosing the wrong hotel. All these negative experiences you can avoid with Novotel. |
Problema | The brand provides an offer tailored to suit both leisure and business stays throughout its entire network. Thus, the implementation of the brand promise: WE ARE SO MUCH BETTER AT NOVOTEL. |
Medio | Exterior |
Director de publicidad | Grégoire Champetier |
Director de publicidad | Martine Gorce Momboisse |
Director de publicidad | Antoine Dubois |
Director de publicidad | Dominique Morvan |
Responsable de cuentas de agencia | Pannaud Guillaume |
Responsable de cuentas de agencia | Marion Floch |
Responsable de cuentas de agencia | Gaël D |
Responsable de cuentas de agencia | Stéphanie Caude |
Director creativo | Jean-François Goize |
Director artístico | Céline Laffray |
Responsable de conceptos / redactor | Jean-Denis Pallain |
Fotógrafo | Jason Hindley |
Gráficos 3 D | Antoine Magnien |
Comprador de arte | Julie Champin |