Título | Parking While Hungry |
Agencia | BBDO New York |
Campaña | Parking While Hungry |
Anunciante | Mars Inc. |
Marca | Snickers |
Posted | Noviembre 2015 |
Sector Empresarial | Chocolatinas, golosinas, dulces, chicle |
Sinopsis | For the Snickers “You’re Not You When You’re Hungry” campaign, we wanted to let consumers know about the dangers of parking while hungry. So we created a parking spot that demonstrated how drivers carelessly park over the lines due to the out-of-sorts behavior brought on by hunger. The lines were painted over a real parking spot in the USA with copy that let everyone know ‘You park here when you’re hungry.' |
Medio | Exterior |
Responsable de la creación | Greg Hahn |
Director ejecutivo de creación | Peter Kain |
Director ejecutivo de creación | Gianfranco Arena |
Director creativo | Justin Bilicki |
Director creativo | Matt Herr |
Director artístico | Kim Baskinger |
Productor de la agencia | Samar Zaman |
Fotógrafo | Billy Siegrist |
Responsable de cuentas de agencia | Kirsten Flanik |
Responsable de cuentas de agencia | Susannah Keller |
Responsable de cuentas de agencia | Josh Steinman |
Responsable de cuentas de agencia | Dylan Green |
Responsable de cuentas de agencia | Jocelyn Choi |
Planificador estratégico | Crystal Rix |
Planificador estratégico | Alaina Crystal |