Snickers Crisper - "Starving Artists"

BBDO New York

BBDO New York New York, Estados Unidos

14579

Título	Starving Artists
Agencia	BBDO New York
Campaña	Crispy Satisfaction
Anunciante	Mars, Inc.
Marca	Snickers Crisper
Fecha de primera difusión/publicación	2016 / 1
Sector Empresarial	Chocolatinas, golosinas, dulces, chicle
Sinopsis	Snickers Crisper is the latest snack in the war against hunger. Its ads are based on the idea of combining two hunger symptoms to come up with an ever weirder new one. For instance, confused + foolish = confulish. But what if you applied the same thing to music? Snickers and Spotify invited real musicians into a recording studio and got them to record tracks that combined contrasting genres like lullaby and metal, or rap and yodel. The bizarre results showed what might happen if musicians got too hungry.
Medio	Case Study
Duración	81 seconds
Realizador	Ulf Johansson
Productora	Smith and Jones
Productor ejecutivo	Philippa Smith
Music Producer	Melissa Chester
Productor ejecutivo	Amy Wertheimer
Director de producción	David Rolfe
Director artístico	Kayla Robinson
Director artístico	Jimmy Morrissey
Responsable de conceptos / redactor	Joey Henson
Director creativo	Matt Herr
Director creativo	Justin Bilicki
Director ejecutivo de creación	Peter Kain
Director ejecutivo de creación	Gianfranco Arena
Responsable de la creación	Greg Hahn
Responsable de la creación	David Lubars