| Título | Watch your head |
| Agencia | Leo Burnett Madrid |
| Campaña | Godzilla's 50 Anniversary |
| Anunciante | Sitges - International Fantastic Film Festival of Catalonia |
| Marca | Godzilla's 50th anniversary |
| Posted | Agosto 2005 |
| Sector Empresarial | Otros |
| Filosofía | We needed to dramatise that Godzilla was going to visit Sitges during the festival. The key was to mix 2 powerful facts: 1. Godzilla always comes out of the sea. 2. Movie stars are always welcomed with a red carpet. We decided there was no better way to do this than with a real, full size red carpet that came out of the sea, and went all over the city to the Festivals theatre. At the theatre, we welcomed Godzilla with a big poster reading: Welcome Godzilla. |
| Problema | The goal was to make Godzillas 50th anniversary event, a huge event in the festival. This, to bring more people and to generate awareness about all that was going on at the festival. |
| Resultado | We managed to generate talk value about this impressive ambient action, and more than 40.000 in media coverage. Godzillas 50th anniversary event sold out. Festivals association with sci-fi and fantasy films grew 23%. Compared with last year, Sitges Sci-Fi & Fantasy Film Festival grew 11% |
| Medio | Exterior |
| Mercado | España |
| Director artístico | Javier Álvarez |
| Director creativo | Rafa Antón |
| Director artístico | Anna Bostad |
| Responsable de conceptos / redactor | Francisco Cassis |
| Director artístico | Miguel De Maria |
| Director creativo | Fernando Martin |
| Responsable de conceptos / redactor | Juan Carlos Martinez |
Más creaciones
VER TODOBe More Old
- MARCA:
- Adolfo Dominguez
- AGENCIA:
- China
Hands
- MARCA:
- Cerveza alhambra
- AGENCIA:
- China
Something to Believe In
- MARCA:
- Sitges Fantasy Film Festival
- AGENCIA:
- China
Hard To Impress
- MARCA:
- Sitges - International Fantastic Film Festival of Catalonia
- AGENCIA:
- China