| Título | Park |
| Título (Lengua original) | Parc |
| Agencia | Publicis Conseil |
| Campaña | Fathers & Sons - Wonderbra |
| Anunciante | Hanesbrands Inc. |
| Marca | Wonderbra |
| Posted | Febrero 2008 |
| Sector Empresarial | Lencería, ropa interior, pijamas |
| Filosofía | Nipples offers an ideal opportunity to create buzz around the brand. This is more than just a product that fits in with Wonderbra?s genetic code; it's also a market first. When it comes to grabbing attention and highlighting the brand's core values of creativity and daring, it?s hard to imagine greater impact. |
| Problema | This year, Wonderbra is back with THE bold item of the season: Nipples, a bra shaped to suggest slightly erect nipples. Riding a wave set off by hot celebrities, this new limited series gives ?trendy sexy? young women a chance to keep everyone guessing with a titillating "no bra" effect. Their busts can now look free under their outergarments, yet incredibly moulded and pointy! |
| Medio | Prensa y publicaciones |
| Director ejecutivo de creación | Olivier Altmann |
| Director artístico | Damien Bellon |
| Responsable de conceptos / redactor | Thierry Albert |
| Ejecutivo de cuentas | Ingrid Kuhn |
| Ejecutivo de cuentas | Gaëlle Morvan |
| Ejecutivo de cuentas | Patricia Denis du Péage |
| Fotógrafo | David Harriman |
| Postproducción | Loupe |
| Director de publicidad | Carlo Paolucci |
| Director de publicidad | Dominique Laroche |
| Director de publicidad | Vanessa Masliah |
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