Título | Tyson Gay |
Agencia | 180 Amsterdam |
Campaña | Gold Is Never A Given (print/online) - adidas |
Anunciante | adidas |
Marca | adidas |
Posted | Agosto 2008 |
Sector Empresarial | Ropa, moda y calzado |
Lema | Impossible is Nothing |
Sinopsis | To celebrate the start of the 2008 Olympic Games adidas and 180 Amsterdam (180\TBWA) have created a global print campaign called Gold is never a Given featuring Olympic favourites Tyson Gay, Allyson Felix, Veronica Campbell-Brown, Jeremy Wariner, Yelena Isinbayeva and Haile Gebrselassie. In February 2008, these six adidas athletes flew to Beijing six months before the Olympic Games began. Why? Because as gold medal favorites they knew winning is never guaranteed. Thats why they were there in sub 0o temperatures training and familiarizing themselves with the host city. adidas and 180 Amsterdam went there to capture it. The results are twelve iconic executions of the athletes in training. GOLD IS NEVER A GIVEN |
Medio | Prensa y publicaciones |
Fotógrafo | Gus Powell |
Productora | 2D Photo Productions |
Comprador de arte | Kristina Floren |
Artista / Dibujante | Emile Wilmer |
Director de proyectos | Piers Bebbington |
Print Producer | Marlon Lee |
Print Producer | David Corfield |
Planificador de cuentas | Andy Edwards |
Responsable de cuentas de agencia | Caroline Britt |
Business Director | Geoff Coyle |
Diseñador gráfico | Emile Wilmer |
Responsable de conceptos / redactor | Carlos Furnari |
Director artístico | Paulo Martins |
Director creativo | Carlos Furnari |
Director creativo | Paulo Martins |
Director creativo | Dean Maryon |
Marketing Director | Kieran Riley |