| Título | Message to Parents |
| Agencia | Fuel |
| Campaña | Message to Parents |
| Anunciante | Continente |
| Marca | Continente |
| Fecha de primera difusión/publicación | 2017 / 9 |
| Sector Empresarial | Grandes almacenes, supermercados |
| Sinopsis | Continente, the biggest supermarket brand in Portugal, made a back to school campaign with a very funny (and painfully real) insight – kids feel embarrassed by their parents, specially when parents insist on taking them to school. Overextend hugs, kisses, hugs and dad jokes, everything your kids hate is on this new spot |
| Medio | Televisión |
| Duración | |
| Director creativo | Marcelo Lourenço |
| Director creativo | PEDRO BEXIGA |
| Responsable de conceptos / redactor | Marcelo Lourenço |
| Director artístico | PEDRO BEXIGA |
| Director de publicidad | Sérgio Soares |
| Director de publicidad | Diogo Faro |
| Director de fotografía | Ricardo Magalhaes |
| Sonido | Indigo Sound |
| Productora | SHOW OFF FILMS |
| Productor ejecutivo | ANTÓNIO CORRÊA D’ALMEIDA |
| Realizador | Alexandre Montenegro |
| Responsable de la producción | Pedro Silva |
| Ejecutivo de cuentas | Joana Parreiro |
| Executive Director | Rita Nazário |
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