Título | Hello |
Agencia | Wieden + Kennedy |
Campaña | Madden NFL '08 - EA Sports |
Anunciante | Electronic Arts Inc. |
Marca | EA Sports |
Posted | Agosto 2007 |
Producto | Madden NFL '08 |
Sector Empresarial | Consolas de videojuegos |
Lema | It's in the game. |
Sinopsis | This spot introduces Maddenites to the next generation of Madden NFL Football and gets them hyped for the upcoming season. Using an array of shots from Madden 08 showing off the new visual styles and features, and set to upbeat music, the action showcases Vince Young, Brian Urlacher, and LaDainian Tomlinson in various action shots dominating the competition. |
Problema | To create momentum and connect to the core Madden culture while creating a high level of excitement around the launch of Madden 08. |
Medio | Televisión y Cine |
Duración | |
Mercado | Estados Unidos |
Postproducción | Joint Editorial House |
Audio Post Production | Joint Editorial House |
Director creativo | Jose Cabaco |
Director creativo | Tim Wolf |
Responsable de conceptos / redactor | Will Ulbricht |
Director artístico | Lee Jennings |
Director de cuentas | Steve Barry |
Director de cuentas | Victoria Krueger |
Productor | Corey Bartha |
Director ejecutivo de creación | Jelly Helm |
Director ejecutivo de creación | Steve Luker |
Productor ejecutivo agencia | Ben Grylewicz |
Productora | RadicalMedia |
Realizador | Greg Kohs |
Montador | Matt Hilber |
Director de fotografía | Chris Hornbecker |
Producción musical | Pump Audio, Inc. |