| Título | Deep Blue |
| Agencia | McCann Athens |
| Campaña | Deep Blue - Metro Newspaper |
| Anunciante | Metro International S.A. |
| Marca | Metro Newspaper |
| Posted | May 2005 |
| Producto | NOV. 27 - BUY NOTHING DAY |
| Sector Empresarial | Periódicos, revistas, libros |
| Lema | Buy Nothing Day |
| Sinopsis | Shopping trolleys thrown in the shallow waters of a bay or a lake. An agressive urge to consumers not to buy anything and thus commemorate the World Day Against HyperConsumerism. |
| Filosofía | An illustrated manifesto urging everybody on that day to throw away their shopping cards and thus be rid of their consumer mania for a day. |
| Problema | Celebrate (commemorate) the Day Against HyperConsumerism. |
| Medio | Prensa y publicaciones |
| Mercado | Grecia |
| Director artístico | Popi Dimakou |
| Director de cuentas | Yannis Goulios |
| Director creativo | Anna Stilianaki |
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