Director creativo adjunto
at
Ogilvy & Mather Japan / Geometry Global Japan
Tokyo, Japón
| Título | Impossible Sprint |
| Agencia | TBWA\HAKUHODO |
| Campaña | Impossible Sprint |
| Anunciante | adidas |
| Marca | adidas |
| Posted | Marzo 2005 |
| Sector Empresarial | Prendas deportivas |
| Filosofía | Take the glamour event of the Olympic games to death-defying heights by placing regulation 100-meter tracks on the sides of skyscrapers in Hong Kong and Osaka and then running heats, semis and a final over the three weekends of the games. A solution that not only attracted attention, but also allowed us to demonstrate the spirit of Impossible is Nothing,not just talk about it. |
| Problema | Bring the excitement and spectacle of the Olympics to this part of the world when the games themselves are taking place on the other side of the world. |
| Resultado | Thus far it has earned over US$80 million in free publicity locally, regionally and globally. A CNN reporter rappelled down the length of the track and filed his report vetically (albeit obviously). Best of all, bothj the Gravity Games and the X-Games have expressed interest in making it a 'real' sport. |
| Medio | Exterior |
| Mercado | Japón |
| Director artístico | Shintaro Hashimoto |
| Director artístico | Hirofumi Nakajima |
| Director creativo | John Merrifield |
| Responsable de conceptos / redactor | John Merrifield |
| Productora | Media Concierge |
| Fotógrafo | A. Amana |
| Jefe de cuentas | Ada Chiu |
| Jefe de cuentas | Ruth Ang |
| Jefe de cuentas | Steven Horowitz |
| Jefe de cuentas | Annie Ye |
| Jefe de cuentas | Winnie Lee |
| Jefe de cuentas | Taro Sato |
| Supervisor depublicidad | Paul Pi |
| Supervisor depublicidad | Hisamichi Kinomoto |
| Supervisor depublicidad | Cindy Ng |
| Supervisor depublicidad | Taro Sekimoto |
| Supervisor depublicidad | Fumitoshi Sato |
Más creaciones
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- MARCA:
- IBM
- AGENCIA:
- Ogilvy & Mather Japan / Geometry Global Japan